Animation & Illustration >
Make it Shine
Retro plain language animation, part 4/4
Can Gary clean up the document in time to save the town from a public health calamity? Or will Comic Sans really destroy us all?
This featured clip is from Make it Shine is part of a four-part series featuring Gary, a once disheveled document miraculously transformed into a shining model of plain language. In each episode, Gary tackles a different clear communication challenge.
The series was created for the Agency for Toxic Substances and Disease Registry (ATSDR), a division of the CDC. The animations introduce each training module within an intranet plain language writing course.
Full disclosure: excluding my experimental stop-motion commercial, this was my first professional animation project. Shortly after joining the team at Communicate Health as an illustrator, I was presented with the opportunity to learn animation on-the-job. In addition to a full workload of graphic design projects, in less than a year, I produced (including storyboarding, illustration, animation, video composition and editing, etc.) the four-part series. Looking back, there's a million things I'd like to adjust, trim down, speed up, etc. Given the learning curve, budget constraints, and a tight fiscal timeline, I'm extremely happy with the results. (So was the client.)
illustration, animation, sound composition: Little Red Cozette
copywriting: Morgan Griffin
voiceover: Dan Lenard
creative direction: Adam Moorman
project management: Ariana Adams-Gregg
asset development assistance: Taylor Smaldone
sound effect research assistance: Luke Menard
agency: Communicate Health
© 2015, Agency for Toxic Substances and Disease Registry (ATSDR) / Centers for Disease Control and Prevention (CDC)
The animations may not be reproduced in any capacity without express permission from ATSDR and Communicate Health.