Experience

 

Communicate Health
Senior Designer & Illustrator

March 2014 - August 2015

   

  • Created original designs, illustrations, branding, infographics, and animations

  • Illustrated and animated user-centered educational videos

  • Developed marketing, educational, and adherence-driven materials for low-literacy and non-English speaking populations (including translations in 17 languages) 

  • Communicated complex messages through visually compelling designs, illustrations, and icons

 
Yankee Candle

Freelance Designer, Catalog / Retail Services (on-site)

February 2013 - March 2014
          

  • Assisted with the production of Yankee Candle retail catalog

  • Provided creative solutions to design challenges and increase sales

  • Wrote persuasive copy for catalog when needs or opportunities arose

  • Identified and implemented opportunities to increase multi-channel interaction among catalog customers

  • Provided support for miscellaneous design projects

  • Created original identity for Yankee Candle Fundraising 2013 National Sales Meeting

  • Created packaging designs, updated existing promotional collateral, and implemented campaign messaging

  • Assisted with training and management of other freelance designers 

 

Stephens College

Art Director, Marketing Department

August 2010 - December 2011
          

  • Established brand identity across multiple channels; developed and redesigned innovative new undergraduate admissions campaign

  • Collaborated on concept; established and executed design direction of web communication, print collateral and advertising for varied audiences

  • Effectively communicated the Stephens story to attract college-seeking women, connect adult graduate students with their professional goals, and motivate alumnae and friends to fund future endeavors

 

Stephens College

Adjunct Instructor, Graphic Design: Digital Imaging

August 2011 - December 2011 (Fall Semester)
         

  • Provided students with foundational understanding of Photoshop

  • Developed lesson plans that combined practical skills with the development of more refined conceptual/strategic thinking skills

  • Evaluated students’ performance and provided critical feedback to further their growth as design professionals

 

True/False Film Festival

Head Graphic Designer (2011), Lead Program Designer (2012)

  

  • Provided project coordination and oversight of pre-press production for festival collateral (poster, print ads, website, and more)

  • Created original designs for multi-channel promotional materials

  • Established ad schedule and met deadlines

  • Delegated projects to other designers

Citizen Jane Film Festival

Program Designer (2011), Lead Designer (2010)

     

  • (2011) Designed festival program and provided additional support when miscellaneous design needs arose

  • (2011) Redesigned sponsorship brochure

  • (2010) Provided project coordination oversight of festival poster, print ads, festival signage, event posters, and miscellaneous promotional materials

  • (2010) Redeveloped festival program (cost-neutral) to serve as the framework/template for subsequent programs

 

Missouri Theatre Center for the Arts

Graphic Designer / PR & Marketing Assistant / FRANK Liaison

January 2008 - April 2010
         

  • Delivered countless strategic, audience-specific messages to a variety of demos

  • Designed myriad projects and campaigns including innovative print materials, eye-catching themes, and a thriving young professionals group (FRANK)

  • Implemented and managed social-networking presence, developed press releases and radio spots

  • Negotiated sponsorships for various theater-related projects and FRANK events to creatively finance initiatives that would not have otherwise been feasible

  • Developed, coordinated, and managed multiple internships to mentor burgeoning marketing students and student designers while counteracting strict budget constraints

  • Conceptualized, implemented, and managed FRANK, a membership group for young professionals interested in the arts

    • Utilized viral marketing to draw guests to FRANK launch party

    • Planned launch party with $250 budget, included a free open bar sponsored by Bleu Restaurant & Wine Bar, live DJ (spinning 45s on vinyl, of course), and the opportunity to join FRANK for access to more perks

    • Created, promoted, and hosted all FRANK happy hours and rooftop dance parties

    • Coordinated FRANK membership incentives with local businesses

 

IDP Group

Designer + Writer

July 2006 - July 2007
          

  • Developed and implemented strategically sound campaigns via traditional and interactive media

  • Created interactive designs for various web projects

  • Wrote copy for print and radio campaigns and promotional materials

 

University of Missouri, School of Journalism

Teaching Assistant, Strategic Design & Visuals I
August 2005 - May 2006
         

  • Instructed students in design principles and creative development of strategically sound visual ideas for advertising in a variety of media

  • Identified and evaluated strategy and concept of projects developed by students

 

Triumph Pharmaceuticals

Student Consultant

January - May 2006
         

  • Conducted primary and secondary research on behalf of SmartMouth mouthwash to determine the most effective methods to reach the 18-24/college demographic

  • Created multiple strategically sound tactics using a zero-based budget

  • Served as a creative voice within the team; worked with other members to develop and execute creative solutions in support of strategic plan

Capabilities

 

  • copywriting

  • branding / identity development

  • strategy / concept development

  • publication design

  • promotional design

  • graphic illustration

  • animation

  • typography

  • informational design

  • interactive / web design

  • pre-press operations

  • photo correction / retouching

  • project coordination / management

  • team management

  • art / creative direction

  • design & conceptual instruction

  • viral marketing / guerrilla tactic development

Profile

 

  • motivated, hardworking, reliable

  • creative, pragmatic, forward-thinking

  • problem solver

  • proven track record of identifiable results

  • team player with a positive attitude

  • adapt quickly to new environments, software, projects

  • exceptionally organized and efficient

  • deft copywriter and editor

  • brainstorme

  • flexible workstyle

Freelance
(January 2007 - present)

 

  • Wind-Up Film Festival - MA

  • Interfaith Youth Core (IFYC) - Chicago

  • Empower MO (formerly Missouri Association for Social Welfare)

  • True/False Film Festival - Columbia, MO

  • Milyoni - Modesto, CA

  • Yankee Candle

  • Zoo New England

  • Gender/Sexuality Alliance at Western New England University

  • Missouri Military Academy

  • Webstellung - Paris, France

  • Kuulbox - Los Angeles, CA

  • Citizen Jane Film Festival - Columbia, MO

  • Axiom - Columbia, Mo.

  • NSI (National Systems Inc.) - St. Louis

    • Coca-Cola

    • The North Face

    • Natural Light

  • Classic Branson Tours / Sandy’s
    Classic Tours

  • SomeUglyBaby.com

  • Videology

  • The Butterfly Tattoo

  • Research Results

  • Society for the Study of Symbolic Interaction (and Couch Stone Symposium)

  • Food With Love (Chef Marisa Iocco) - Boston

  • Debby Cook Interiors

  • Ars Graphica

Technical

 

  • Adobe InDesign

  • Adobe Illustrator

  • Adobe After Effects

  • Adobe Photoshop

  • Adobe Dreamweaver

  • html / CSS

Awards

 

2011 Silver ADDY, Collateral Campaign

2009 Gold ADDY, Elements of Advertising

2007 Best of Show ADDY, Trade Pub Campaign

2007 Gold ADDY, Elements of Advertising

2007 Silver ADDY, Interactive Website

Education

 

 University of Missouri
Bachelor of Journalism '06 
 

  • Emphasis: Advertising

  • Minor: Political Science

  • Janice & Francis Rentchle Memorial Scholarship '05 recipient

Little Red Cozette's printable resume

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