Experience

Communicate Health
Senior Designer & Illustrator

March 2014 - August 2015

• Created original designs, illustrations, branding, infographics, and animations

• Illustrated and animated user-centered educational videos

• Developed marketing, educational, and adherence-driven materials for low-literacy and non-English speaking populations (including translations in 17 languages) 

• Communicated complex messages through visually compelling designs, illustrations, and icons

Yankee Candle

Freelance Designer, Catalog / Retail Services (on-site)

February 2013 - March 2014
          

• Assisted with the production of Yankee Candle retail catalog

• Provided creative solutions to design challenges and increase sales

• Wrote persuasive copy for catalog when needs or opportunities arose

• Identified and implemented opportunities to increase multi-channel interaction among catalog customers

• Provided support for miscellaneous design projects

• Created original identity for Yankee Candle Fundraising 2013 National Sales Meeting

• Created packaging designs, updated existing promotional collateral, and implemented campaign messaging

• Assisted with training and management of other freelance designers 

Stephens College

Art Director, Marketing Department

August 2010 - December 2011
          

• Established brand identity across multiple channels; developed and redesigned innovative new undergraduate admissions campaign

• Collaborated on concept; established and executed design direction of web communication, print collateral and advertising for varied audiences

• Effectively communicated the Stephens story to attract college-seeking women, connect adult graduate students with their professional goals, and motivate alumnae and friends to fund future endeavors

Stephens College

Adjunct Instructor, Graphic Design: Digital Imaging

August 2011 - December 2011 (Fall Semester)
         

• Provided students with foundational understanding of Photoshop

• Developed lesson plans that combined practical skills with the development of more refined conceptual/strategic thinking skills

• Evaluated students’ performance and provided critical feedback to further their growth as design professionals

True/False Film Festival

Head Graphic Designer (2011), Lead Program Designer (2012)

• Provided project coordination and oversight of pre-press production for festival collateral (poster, print ads, website, and more)

• Created original designs for multi-channel promotional materials

• Established ad schedule and met deadlines

• Delegated projects to other designers

Citizen Jane Film Festival

Program Designer (2011), Lead Designer (2010)

• (2011) Designed festival program and provided additional support when miscellaneous design needs arose

• (2011) Redesigned sponsorship brochure

• (2010) Provided project coordination oversight of festival poster, print ads, festival signage, event posters, and miscellaneous promotional materials

• (2010) Redeveloped festival program (cost-neutral) to serve as the framework/template for subsequent programs

Missouri Theatre Center for the Arts

Graphic Designer / PR & Marketing Assistant / FRANK Liaison

January 2008 - April 2010
         

• Delivered countless strategic, audience-specific messages to a variety of demos

• Designed myriad projects and campaigns including innovative print materials, eye-catching themes, and a thriving young professionals group (FRANK)

• Implemented and managed social-networking presence, developed press releases and radio spots

• Negotiated sponsorships for various theater-related projects and FRANK events to creatively finance initiatives that would not have otherwise been feasible

• Developed, coordinated, and managed multiple internships to mentor burgeoning marketing students and student designers while counteracting strict budget constraints

• Conceptualized, implemented, and managed FRANK, a membership group for young professionals interested in the arts

  • Utilized viral marketing to draw guests to FRANK launch party

  • Planned launch party with $250 budget, included a free open bar sponsored by Bleu Restaurant & Wine Bar, live DJ (spinning 45s on vinyl, of course), and the opportunity to join FRANK for access to more perks

  • Created, promoted, and hosted all FRANK happy hours and rooftop dance parties

  • Coordinated FRANK membership incentives with local businesses

IDP Group

Designer + Writer

July 2006 - July 2007
          

• Developed and implemented strategically sound campaigns via traditional and interactive media

• Created interactive designs for various web projects

• Wrote copy for print and radio campaigns and promotional materials

University of Missouri, School of Journalism

Teaching Assistant, Strategic Design & Visuals I
August 2005 - May 2006
         

• Instructed students in design principles and creative development of strategically sound visual ideas for advertising in a variety of media

• Identified and evaluated strategy and concept of projects developed by students

Triumph Pharmaceuticals

Student Consultant

January - May 2006
         

• Conducted primary and secondary research on behalf of SmartMouth mouthwash to determine the most effective methods to reach the 18-24/college demographic

• Created multiple strategically sound tactics using a zero-based budget

• Served as a creative voice within the team; worked with other members to develop and execute creative solutions in support of strategic plan