1 / 4: Intro

2 / 4: Know Your Audience

3 / 4: Get to the Point

4 / 4: Make It Shine

This four-part series features Gary, a once disheveled document miraculously transformed into a shining model of plain language. In each episode, we see Gary tackle different communication challenges.

 

This series was created for the Agency for Toxic Substances and Disease Registry (ATSDR), a division of the CDC. The animations introduce each training module within an online plain language writing course. 

 

Full disclosure: excluding my experimental stop-motion commercial, this was my first professional animation project. Shortly after joining the team at Communicate Health as an illustrator, I was presented with the opportunity to learn animation on-the-job. (Total score, right? I'm incredibly lucky sometimes.) In less than a year, I produced all four animations (along with several concurrent design projects). Looking back, there's a million things I'd like to adjust ever-so-slightly, trim down, speed up, etc. But given budget constraints and a tight fiscal timeline, I'm extremely happy with the results. (And so was the client!)

 

 

Animation & Illustration >

Retro plain language series

CREDITS
illustration, animation, sound composition: Little Red Cozette
copywriting: Morgan Griffin

voiceover: Dan Lenard

creative direction: Adam Moorman

project management: Ariana Adams-Gregg
asset development assistance: Taylor Smaldone

sound effect research assistance: Luke Menard

agency: Communicate Health


© 2015, Agency for Toxic Substances and Disease Registry (ATSDR) / Centers for Disease Control and Prevention (CDC)

 

The animations may not be reproduced in any capacity without express permission from ATSDR and Communicate Health.

© 2021 by Little Red Cozette