Social Media / Digital Campaign >
Facebook Ads, Responsive Microsite
IFYC (Interfaith Youth Core) is a non-profit dedicated to promoting religious pluralism on college campuses. The organization wanted to connect meaningfully with the target audience when emotions were running especially high — the days surrounding the 2017 Presidential Inauguration.
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"Cozette's powerful, insightful, and intuitive design contributed towards our nonprofit being able to put compelling ad creative and a custom microsite on-target to quickly to leverage the moment surrounding the inauguration and build our supporter base...Through thoughtful and creative segmentation, Cozette helped us serve and optimize multiple powerful ads, resulting in a 1.62% average click-through rate, one of our best performing ad campaigns to date."
Director, Marketing & Communications
Interfaith Youth Core